Short-form writing is a style of writing that emphasizes brevity and concision to convey information in a quick and efficient manner. It is commonly used in a variety of mediums, like social media, where readers have limited attention spans and prefer easily digestible content. In our fast-paced digital world, this has become an essential skill for anyone to learn especially in the marketing industry. Short-form writing is everywhere, and mastering it can help you become an effective communicator in both your personal and professional life.
Writing for social media is a unique skill, you have to be able to capture people’s attention quickly and hold it long enough to get your message across. Learning how to write for social media can make all the difference in getting your content seen and shared whether you are sharing news, thoughts, ideas, or promoting a product. Writing for social media involves producing content that is specifically tailored for various social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
For our last two weeks of writing for interactive media, we continue to learn essential writing skills for digital content and work on finishing our personal brand presentation, short-form and long-form writings. This week, we need to create short-form teasers for our upcoming medium.com article that are made for Twitter, LinkedIn, Facebook or Instagram. The following social media teasers are written below:
Is binge-watching killing your viewing experience? 🤔📺👀 We break down the pros and cons of binge-watching vs weekly episodes and how they impact viewer engagement. Check out my latest article on @Medium!
#bingewatching #tvshows #entertainment
Twitter posts are limited to a maximum of 280 characters and can also include links, images, videos, polls, and hashtags that help categorize your content and make it more discoverable to other users. The following are some best practices for posting on Twitter: keep your message concise, keep a conversational tone, include a clear call-to-action, limit hashtags per Tweet, and more.
For this teaser, I decided to keep it short by asking a question and providing a brief overview. I tried to include a captivating question that I hope would make someone scrolling along pause for a second to read and then convince them to check out the article to learn more. I made sure to include the following words: binge-watching, weekly episodes, viewer engagement. On Twitter, the audience I would be trying to reach is the general public but specifically TV fanatics and binge-watchers since there are a lot on this particular social platform. I chose this image to go along with the post because I think it depicts the topic and caption well by showing a person tuning in to Netflix, a platform known for its binge-friendly TV shows.
In the world of streaming services, binge-watching has become the norm, but is it killing viewer engagement? My latest article on @Medium breaks down the pros and cons of binge-watching vs weekly episodes and their impact on viewer engagement. If you’re a marketer, content creator, or just a TV lover, you won’t want to miss this one! Read more <here>
For this teaser, I decided to keep a similar format: short with a question and a brief overview before directing them to read more. LinkedIn is a business and employment-focused social media platform, so I added the last sentence to try to appeal to marketers or content creators as my article may be an interesting read for them since their profession is focused on retention and engagement. The audience I would be trying to reach would be who I mention: marketers, content creators, and TV lovers. I decided to use this image for the post because I think it demonstrates the topic and has a professional look to it.
Calling all TV lovers! Are you guilty of binge-watching your favorite shows? My latest article on @Medium explores the impact of different release strategies on viewer engagement, from the rush of binge-watching to the joy of anticipation. Read an analysis on how popular streaming platforms have experimented with different approaches to keep us hooked. Click the link in our bio to read the full piece and share your thoughts in the comments.
#tvshows #bingewatching #streaming #television #entertainment #tvlovers
For this teaser, I tried to make it a little more casual since Instagram is a more personal social network. I called out to my audience and asked them a question, followed by a short but engaging overview. I ended with a clear call to action by telling them to click the link in our profile bio to learn more since Instagram doesn’t allow links in their captions. On Instagram, I would still be trying to reach the general public but specifically binge-watchers and TV lovers. I chose this image because I think it would instantly attract people scrolling by because it’s funny and cute. Images are the main feature of each post so I had to make sure it stood out.